My Journey
About Me
I'm Awab Elkhalil, a passionate graphic and web designer based in Istanbul, with over 5 years of experience creating digital experiences that not only look stunning but drive real business results.
My Story
My journey in design began over 5 years ago when I discovered my passion for creating visual experiences that communicate and connect. What started as a curiosity quickly evolved into a career as I honed my skills in both graphic design and web development.
Based in Istanbul, I've had the privilege of working with clients across various industries, from healthcare and technology to education and retail. Each project has taught me valuable lessons about effective design and the importance of understanding both client objectives and user needs.
My approach combines aesthetics with functionality, ensuring that every design not only looks beautiful but also serves its purpose effectively. I believe that great design solves problems and creates meaningful connections between brands and their audiences.
Professional Journey
Senior Designer
2023 - Present
Leading design projects for major clients, focusing on conversion-optimized websites and brand identities.
Senior Designer
2023 - Present
Leading design projects for major clients, focusing on conversion-optimized websites and brand identities.
UI/UX Designer
2020 - 2023
Designed user interfaces and experiences for web applications and mobile apps, focusing on usability and conversion.
UI/UX Designer
2020 - 2023
Designed user interfaces and experiences for web applications and mobile apps, focusing on usability and conversion.
Graphic Designer
2018 - 2020
Created visual assets for print and digital media, including logos, branding materials, and marketing collateral.
Graphic Designer
2018 - 2020
Created visual assets for print and digital media, including logos, branding materials, and marketing collateral.
My Design Philosophy
Purpose-Driven
Every design decision serves a specific purpose, whether it's to inform, persuade, or convert. I focus on creating designs that achieve measurable results.
User-Centered
I believe in designing for real people with real needs. By understanding user behavior and preferences, I create experiences that feel intuitive and engaging.
Context-Aware
Great design considers the environment in which it exists. I create solutions that are appropriate for their context, whether it's a corporate website or a creative portfolio.
Skills & Technologies
A comprehensive overview of my technical skills and proficiency levels across design, development, marketing, and tools.
Adobe Photoshop
90%
Adept at photo manipulation, digital compositions, and advanced retouching techniques.
Adobe Illustrator
85%
Skilled in vector artwork, logo design, and creating scalable graphics.
Figma
70%
Competent with collaborative UI design, prototyping, and component systems.
UI/UX Design
80%
Well-versed in user-centered design principles and creating intuitive interfaces.
Brand Identity
75%
Capable of developing cohesive visual systems and brand guidelines.
Design Expertise
My design expertise spans from visual design to user experience, with a focus on creating aesthetically pleasing interfaces that drive user engagement and conversion. I specialize in creating cohesive brand identities and user-centered digital experiences.
Tools I'm proficient in include Adobe Creative Suite (Photoshop, Illustrator), Figma for UI/UX design, and various prototyping tools. I apply design thinking methodologies to solve complex problems and create intuitive user experiences.